Woolworths freezes prices on 300 essentials including eggs, bread and nappies amid cost pressures


Woolworths has announced a three-month price freeze on 300 popular products, aiming to ease pressure on households grappling with rising living costs linked to global uncertainty.

The supermarket giant confirmed it will hold prices steady across a wide range of everyday essentials, from fresh food to household items, as fuel prices and interest rates continue to climb.

“We know many of you are concerned about the impact of fuel prices, interest rates and global uncertainty on your household budget,” chief executive Amanda Bardwell said in a message to customers.

Woolworths Freezes Prices on 300 Everyday Items (Credit: Woolworths)

What items are included?

The price freeze covers a broad mix of grocery staples, including:

Fresh produce:

  • Carrots (from $2.40/kg)
  • Potatoes, onions, spinach
  • Apples and pears

Meat and protein:

  • Chicken drumsticks and wings
  • Sausages and bacon
  • Eggs (from $5.70 for 12 extra-large cage-free)
  • Whole roast chickens
  • Chicken breast fillets reduced by 25%

Dairy:

  • Milk alternatives, yoghurt pouches
  • Shredded cheese ($5 for 250g)
  • Butter ($7 for 500g)
  • Cream and feta

Bakery:

  • Bread loaves ($2.80)
  • White wraps ($2.20)
  • English muffins and croissants

Pantry staples:

  • Pasta ($1), rice ($1.80)
  • Flour ($1.30), sugar ($1.80), oats ($1.60)
  • Canned tuna ($1.10), tomatoes and beans

Household essentials:

  • Nappies and baby wipes
  • Bin bags ($2.50 for 25 pack)
  • Toilet paper ($9 for 24 rolls)
  • Tissues ($1.90)
  • Dishwashing liquid and basic medicines

Some snack items and frozen foods, including berries and ready meals, are also part of the freeze.

Why prices are being held

Woolworths said it is absorbing increased costs from suppliers, which have been impacted by higher fuel, fertiliser and production expenses linked to the Middle East conflict.

“We’re investing to absorb extra costs… so you won’t have to pay more for these items at the checkout,” Bardwell said.

Temporary relief for households

The price freeze will run for three months, offering shoppers short-term certainty during a period of economic pressure.

The move adds to existing discounts, including weekly specials and thousands of items already marked under Everyday Low Price promotions.

With grocery bills remaining a major concern for many Australians, the initiative is expected to provide some relief though only temporarily as broader cost-of-living pressures persist.

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